ZEGNA has launched its Fall/Winter 2026 Su Misura campaign, highlighting its made-to-measure service as an experience designed to build a unique wardrobe around the wearer. The campaign emphasizes personal legacy and generational continuity, a concept illustrated by ZEGNA’s Global Ambassador, Danish actor Mads Mikkelsen, who is featured having a jacket altered for his son.
The Su Misura service offers customers comprehensive customization. Clients can personalize the fit of their garments, select from a variety of fabrics, and choose specific details such as buttons, linings, and finishing touches. The process involves a private appointment with a specialist, and custom garments are typically completed within a few weeks. For enhanced customization, ZEGNA also provides the ‘ZEGNA X 3D Style Configurator,’ an in-store technological tool introduced in 2023 that combines modern technology with traditional craftsmanship.
Integral to the Su Misura offering are three iconic ZEGNA designs. The Trofeo fabric, introduced in 1965 by the Ermenegildo Zegna Wool Mill, is crafted from Australian superfine merino wool, recognized for its softness, strength, and resilience. Abito #1, also known as Suit No. 1, draws inspiration from suits worn by founder Ermenegildo Zegna in the 1930s and is recognized as the brand’s original suit, made from 100% Australian wool. The Falcon Jacket, an outerwear piece, is inspired by Oasi Zegna, a 100-square-kilometer natural reserve in the Italian Alps linked to the company’s values, and the symbolic vision of a falcon.
While the current campaign focuses on Fall/Winter 2026, ZEGNA initially launched its made-to-measure ‘Su Misura’ service in 1972.
The Essentials
Who is the face of ZEGNA’s Fall/Winter 2026 Su Misura campaign?
The campaign features Danish actor and ZEGNA Global Ambassador Mads Mikkelsen, highlighting personal legacy by showing him having a jacket altered for his son.
What customization options does ZEGNA’s Su Misura service offer?
Clients can personalize the fit, select from various fabrics, and choose specific details such as buttons, linings, and finishing touches during a private appointment.
What is the ZEGNA X 3D Style Configurator?
It is an in-store technological tool introduced in 2023 that combines modern technology with traditional craftsmanship to enhance the customization process.
What are the three iconic designs featured in the Su Misura offering?
The offering includes the Trofeo fabric (introduced in 1965), Abito #1 (inspired by the founder’s 1930s suits), and the Falcon Jacket (inspired by the Oasi Zegna natural reserve).
When did ZEGNA first launch its made-to-measure service?
ZEGNA initially launched its ‘Su Misura’ made-to-measure service in 1972.